Etat Pur
NAOS DTC skincare · Adobe Commerce

Problem
Etat Pur. NAOS' DTC skincare brand. Operates alongside Bioderma and Institut Esthederm on the group's consolidated Adobe Commerce platform, requiring continued engineering work to support its direct-to-consumer surface and country-level differentiation.
Process
Magento and Hyvä engineering on the NAOS multi-brand platform, shipping country-specific store views, business logic and DTC features that let Etat Pur keep its distinct identity on a shared Adobe Commerce backend.
Outcome
Ongoing engagement. Detailed scope and contributions shared on request at info@kilatlabs.com.
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