#008 · Skincare DTC · 2024–2026

Etat Pur

NAOS DTC skincare · Adobe Commerce

Year2024–2026
SectorSkincare DTC
DisciplinesMagento + Hyvä engineering · DTC commerce · Multi-store
StackMagento 2 · Adobe Commerce · Hyvä · Multi-store
Engaged viaAti4 Group
Etat Pur, NAOS DTC skincare · Adobe Commerce

Problem

Etat Pur. NAOS' DTC skincare brand. Operates alongside Bioderma and Institut Esthederm on the group's consolidated Adobe Commerce platform, requiring continued engineering work to support its direct-to-consumer surface and country-level differentiation.

Process

Magento and Hyvä engineering on the NAOS multi-brand platform, shipping country-specific store views, business logic and DTC features that let Etat Pur keep its distinct identity on a shared Adobe Commerce backend.

Outcome

Ongoing engagement. Detailed scope and contributions shared on request at info@kilatlabs.com.

Want a deeper walkthrough?

Some of our work stays private until clients are ready. Reach out and we'll share live builds, metrics and screens that aren't on the public case study yet.

Request a walkthrough →

Next