Headless commerce,
when it earns its keep.
Shopify Hydrogen and Next.js headless storefronts, built fast and scoped honestly. Headless unlocks bespoke front-ends and content-led commerce — but it is not free. We build it when it pays off, and tell you when a Hyvä or Shopify Plus theme is the smarter trade.
What we build
- Shopify Hydrogen storefronts (React, Oxygen or your own host) with checkout kept on Shopify
- Next.js headless on the Shopify Storefront API or the Adobe Commerce GraphQL API
- A performance budget from day one — headless only pays off if it's actually fast
- Content, search and CMS wired in (Sanity, Contentful, Doofinder) without a monolith
- A migration path that keeps the store live, not a risky big-bang cutover
When headless is worth it — and when it isn't
Headless is the right call when you need a bespoke front-end, several surfaces on one commerce backend, or content and commerce deeply intertwined. It is the wrong call when a themed build would ship faster, cost less to maintain and already be fast enough — which is most of the time. We make that call with you, not for the sake of the stack. Read the honest version in our Shopify Plus headless checkout guide, or weigh the alternative in Shopify Plus vs Magento Hyvä.
Why us
- We write about this stack, not just use it. Our journal tracks Hydrogen and headless closely — from Hydrogen going framework-agnostic to the metafield and checkout changes headless teams keep hitting.
- Front-end depth. React, Next.js, and real motion and 3D craft (Three.js, React Three Fiber, GLSL) — see motion + 3D — so a headless surface can actually be a differentiator, not just an architecture diagram.
- We keep checkout where it converts. On Shopify, headless or not, checkout stays on Shopify. We build the storefront around it, not a fragile re-implementation of it.
Thinking about going headless?
Start with a two-week audit. We'll tell you honestly whether headless earns its keep for your store, or whether a Hyvä or Shopify Plus theme gets you there faster and cheaper.
FAQ
- Do you build Shopify Hydrogen storefronts?
- Yes. We build headless Shopify storefronts on Hydrogen (React) and on Next.js against the Shopify Storefront API, keeping checkout on Shopify where it belongs. We track Hydrogen closely — including its move to being framework-agnostic — and pick the stack against your team and roadmap.
- Is headless commerce actually worth it for us?
- Often not — and we will tell you when. Headless earns its keep when you need a bespoke front-end, multiple front-ends on one commerce backend, or content and commerce deeply intertwined. For most premium brands a fast Hyvä or Shopify Plus theme is the better trade. See our honest take in the Shopify Plus headless checkout guide.
- Headless or a Hyvä / Shopify Plus theme — how do we choose?
- A themed build is faster to ship, cheaper to maintain and fast enough for most brands. Go headless when the front-end genuinely justifies the extra complexity: custom experiences, several surfaces on one backend, or a content-led storefront. We scope the decision in a two-week audit rather than defaulting to the trendy answer.
- Do you offer headless commerce for Swiss and European brands?
- Yes. We build headless Shopify Hydrogen and Next.js storefronts for Swiss, European and Southeast Asian brands — with the local payment and logistics rails wired in.
- Can you take our Adobe Commerce (Magento) headless?
- Yes, on Next.js against the Adobe Commerce GraphQL Storefront API. We also push back honestly: for many Magento brands a Hyvä frontend delivers most of the speed win at a fraction of the cost and complexity of going fully headless.