Is your store
ready to scale?
33checks across the six things that decide whether an e-commerce store is ready for growth, or quietly leaking revenue. It's the same checklist we run at the start of every store audit. Free, no gate. Save it, run it, fix what it surfaces.
6 sections · 33 checks
Performance & Core Web Vitals
- Mobile LCP under 2.5s on a real mid-range Android, not a top-spec laptop
- INP under 200ms on the product and cart pages
- CLS under 0.1, nothing jumps as the page loads
- Images served as WebP/AVIF, correctly sized, with width/height set
- Third-party scripts (chat, reviews, pixels) budgeted and deferred
- A measured JavaScript budget, not whatever the theme shipped with
Conversion & UX
- Product page answers price, shipping and returns above the fold
- Guest checkout available, no forced account creation
- Cart and checkout work in three taps or fewer on mobile
- Search returns useful results for partial and misspelt queries
- Trust signals (payment, reviews, returns) visible at the decision point
- Tap targets and forms sized for thumbs, not cursors
Platform health & risk
- Platform version is supported, not past end-of-life (Magento 2.4.x, current Shopify)
- Security patches applied; no known-vulnerable modules in production
- A real staging environment that mirrors production
- Automated backups you have actually tested restoring
- Custom and third-party modules inventoried for upgrade readiness
- PCI scope understood and minimised
Automation & integrations
- Orders flow to the ERP/accounting system without manual re-keying
- Stock stays in step across every channel automatically
- Catalogue updates publish from one source of truth (a PIM or equivalent)
- Transactional email (confirmation, shipping, returns) is reliable and on-brand
- Abandoned cart and post-purchase flows are live, not on the to-do list
- Every integration fails loudly and safely, alerts, not silent data drift
Search & AI discoverability
- Structured data (Product, Offer, Breadcrumb) valid and present
- XML sitemap and robots.txt correct and submitted
- Titles and meta descriptions written for humans and unique per page
- agents.md / llms.txt reviewed, you control what AI shopping agents read
- Category and content pages give crawlers real text to cite, not just images
Analytics & measurement
- GA4 (or equivalent) tracking the full funnel, with consent handled correctly
- Conversion and revenue events verified against the back office
- Server-side tracking in place where pixels are being blocked
- A dashboard the team actually reads, not a report nobody opens
Want someone to actually run this for you?
A two-week store audit turns this checklist into real numbers for your store, with a prioritised roadmap and a live walkthrough. Founder-led, and the fee rolls into a build if you proceed.
See the store audit →