Saphore Equipements
Magento 2 · Hyvä migration
Problem
A 100-year-old French specialist in agricultural and industrial tyres was operating an ageing storefront that no longer served its professional clientele. The brief: modernise the platform, improve performance and security, and rebuild the catalogue UX around how its B2B users actually search for tyres.
Process
Migrated the storefront to Magento 2 with the Hyvä theme for performance and security, reworked the UI/UX around tyre search and catalogue navigation, and integrated the platform with the client's Sage ERP to support operational growth. Refreshed the visual identity to balance accessibility with the brand's industrial heritage.
Outcome
Public outcome (announced by Ati4 Group): +30% online revenue in the first months following relaunch, and significant adoption by clients who had not previously used the digital channel.
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