MyCroq · Website
Marketing site · Diner + restaurateur funnels
Problem
MyCroq speaks to two audiences with different questions: diners who want to know what they can win, and restaurant owners comparing loyalty software. The site had to answer both in French, rank for the searches restaurateurs actually type, and carry the app's playful brand without reading like a template.
Process
Designed and engineered by Kilat Labs end-to-end. A hand-rolled static site (no CMS overhead) on the app's own palette and type stack: a diner homepage built around the roulette, a dedicated restaurateur page with pricing, a free loyalty-card builder, a comparison of restaurant loyalty software, a blog on customer retention, and the full legal set (terms, privacy, game rules, account deletion). Structured data, a sitemap and an llms.txt ship with every page.
Outcome
Live at mycroq.fr and collecting launch sign-ups ahead of the app release. Built in-house, from the brand system through to the SEO content pipeline.
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