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#002 · Indonesian retail · POS · 2026

Kasira · Website

Marketing + docs site · Bahasa first, EN overlay

Year2026
SectorIndonesian retail · POS
DisciplinesWeb engineering · Product documentation · Motion design · Brand site
StackStatic HTML / CSS / JS · Hand-rolled design system · Runtime EN overlay · HTML scene rendered to MP4
Kasira homepage: the headline "Kasir digital yang dibuat untuk warung Indonesia" next to the app dashboard on a phone, a printed receipt and an offline sync badge

Problem

Kasira needed a site that does two jobs for Indonesian merchants: sell the product in plain Bahasa, and document it well enough that a shop owner can set up printing, the cash drawer, offline sync or the PPN report without calling anyone. It also had to stay strictly honest about what the app does today, on a product still moving fast.

Process

Designed and engineered by Kilat Labs end-to-end, on the app's own system: ink on paper, one green for money, the same type and the same screens. A hand-rolled static site, no framework and no CMS: home, features, pricing, comparison, a guided demo with real screenshots, changelog, and a docs section covering architecture, offline-first sync, the audit log, QRIS, the PPN report, Bluetooth printers, the cash drawer, backups and CSV import. The pages are written in Indonesian; English is a runtime overlay whose dictionary only downloads for English visitors. App screenshots exist in light and dark and follow the theme toggle, so a visitor only ever downloads the variant they see. The homepage carries a 23 second product film, animated as an HTML scene, rendered frame by frame and encoded without ffmpeg. Anything not live yet is tagged as coming soon or left out.

Outcome

Built and maintained alongside the app, from the same repository, and updated whenever the app changes. Walkthroughs shared on request at info@kilatlabs.com.

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